SCEA is going next gen even with advertisements. Discovered just before PS4′s imminent announcement, this new Sony patent shows new motion tech which allows you to interact with the advertisement. This new form of marketing allows users to speed up the time of the ad by collaborating with it to complete virtual food orders; think Burger King. The patent also seem to have a ton of social inter-connectivity as rumored that PS4 would sport large amounts of integration with the social networking universe. Check it out for yourself.