New Nintendo 3DS XL Too Big To Fail? The Absence of the Regular New 3DS In America
In another opinion piece I wrote, I dissected the questioning of Nintendo’s release of the New Nintendo 3DS as being either a move responding to fan feedback, or as a con to the community and original Nintendo 3DS owners. My opinion was that Nintendo cared, not conned, as they listened to consumer feedback and put their paychecks on the line to respond. I don’t care whether you like Nintendo, hate Nintendo, or what you feel about their new product. But I do care how you, the reader, are mad or not at Nintendo’s failure to launch only the New Nintendo 3DS XL in the United States of America. What message does Nintendo need to understand right now?
Too big to fail is bullshit
The United States of America is the most powerful country of the world, possessing the strongest military; most importantly, the largest/most stable economy and the US Dollar being the world reserve currency. A powerful machine like this is just too big to fail right? The answer to that is 2007-present day world financial crisis. Now I’m not turning this piece about the absence of the New Nintendo 3DS into 2008 financial crisis talk; however, that event is very important to the point I am arguing. Too big to fail is bullshit. This is not just a bad pun on the size of the New Nintendo 3DS XL, but an opinion on a doctrine that Nintendo operated off of with the absence of the release of the regular New Nintendo 3DS in America. How does too big to fail this apply to Nintendo?
Nintendo has a very large, loyal audience. The gaming giant made a lot of money of the sale of the original Nintendo 3DS. It doesn’t stop there. Nintendo’s first party titles, such as Pokémon X/Y, Fire Emblem: Awakening, and Super Smash Bros. for 3DS have preformed quite well. Nintendo’s 3DS project, games and system, has generated mass profit for the company. To keep the good things going, Nintendo listened to community feedback. They addressed four key criticisms of the original 3DS. These issues
- It’s not powerful enough.
- It should have a second circle-pad built in.
- Should’ve included triggers.
- 3D can only be seen in limited, sensitive area.
Their response to this feedback is the all New Nintendo 3DS series. The new Nintendo 3DS is a vast improvement from the previous installments in the system life. The charger and headphone jack placement would occasionally irritate players. The New Nintendo 3DS series has adjusted the position of the two to a more friendly placement. A pet peeve of all 3DS lovers was the 3D effect. Not the actual effect, but the sensitive and limited view area. The New Nintendo 3DS series features a new feature that tracks your head, making the effect way more consistent. The new C-Stick adds a new dimension to playing. Similar to what many of us gaming journalists refer to as “that red circle thingy” on the Lenovo Thinkpad, the C-Stick is a static input device that picks up upward, downward, and sideways motion. Right now the C-Stick is being best utilized in Super Smash Bros. for 3DS, it will create a deep new gaming experience for players. The ZL and ZR buttons are in a similar position to the C-Stick. Currently best utilized by Smash Bros., but open up a lot of potential for future games. So how did Nintendo deliver their response to the world?
Nintendo did not release the regular size New Nintendo 3DS in the United States of America. They claim it was because they wanted to save consumers from ‘grief’ by having a clear differentiation between all the installments in the system series. That is a foolish strategy considering the release of the 2DS. If it were not for the 2DS, I might understand the choice not to release the regular size New Nintendo 3DS. The problem is this; the company releases a new system in the series, with a completely different form-factor and completely different number in the name of the device. Oh and that device plays games that don’t even have the system’s name on the cartridge! A representative from Nintendo, however, attempts to sell their decision not to release the regular size here.
“Look, the face plates are super cool, but we’re a different market. And now we have clear differentiation between those three systems.”
“Now, there’s the 2DS, 3DS, and New 3DS XL, all of which have their own functionality and features. The different price points give it a clear message for consumers”
Dameon Baker, NoA Marketing
Yes Mr. Baker, yes Nintendo, we ARE a different market. America has the largest gaming market (by revenue). Although America may be 50 states, it is one nation. Although there is diversity, it’s built upon a American cultural foundation. The EU is a confederation of 28 different countries. The people of France are different than the people of Germany. The people of Spain are different than the people of Bulgaria. Yet Nintendo thinks all these different kind of people can handle having another, more portable 3DS. But the people of America, one country and one national culture, can’t?
Nintendo appears to believe they can’t do without the potential profit of a American normal sized New Nintendo 3DS. They are an awesome company that makes awesome stuff; however, many awesome things go through not so awesome problems. This attitude doesn’t only take away from the community, but from the company’s benefit. I love my New Nintendo 3DS XL, and I would’ve handled a regular sized New Nintendo 3DS just fine. You may not be on the brink of bankruptcy or have mass negative feedback from your fans, but taking this attitude that you can sit opportunities out will not work, and may come back to haunt you.
The opinions expressed in this piece do not reflect how Dual Pixels feels about Nintendo as a whole. They reflect the opinions of the author.