Ubisoft Sells Twice As Much Games On PS4 Than Xbox One
Ubisoft is making money so they’re not necessarily complaining. Upon releasing their record Q1 financial report one statistic stood out regarding PS4 and Xbox One sales; unsurprisingly PS4 is beating Xbox One at a 2-1 ratio. Again, this isn’t surprising considering Ubisoft ran a massive Watch_Dogs launch campaign on PS4 including exclusive content, in addition to PS4 formerly being at the reduced price-point of $399 in the US, which Microsoft matched with the Kinect-less Xbox One. PS4 generated 36% of Ubi’s Q1 revenue, while Xbox One generated 17%; collectively the next-gen consoles have contributed to 53% of Ubisoft’s revenue, whereas the Q4 2013-2014 they only accounted for 20%, less than half.
Don’t be mislead by these numbers, both consoles are running a healthy business; more-specifically, these numbers indicate that the consumers who purcahsed titles on last-gen consoles are converting to the next generation progressively. Ubisoft’s Q1 2014-2015 sales totaled €360 million or about $490 million
Ubisoft has Assassin’s Creed: Unity, and Far Cry 4 coming this Fall to multiple platforms. We expect it to be yet another successful year for the corporation.