These are the rules our editorial side runs by. They exist so readers can predict what Dual Pixels will and won’t do — and so contributors have a reference when something gets ambiguous.
Sourcing
Every factual claim about a release, leak, executive quote, or industry move traces back to a primary source: official announcement, transcript of a public stream, court filing, or a credible outlet that did the original reporting. We cite the source by name and link to it whenever the link is durable.
If a claim originates on a forum, social post, or anonymous tip, we say so explicitly: “according to a since-deleted 4chan post,” “a Reddit user known as ___ posted.” We do not promote rumors as facts.
Voice and attribution
Articles are written in third person. The site does not impersonate the editorial voice of past Dual Pixels eras. Coverage of events from 2011–2022 — particularly the Nintendo NX leak cycle, the Wii U eShop list, and the SDCC interview series — is reframed as retrospective: “Dual Pixels published a controller image in March 2016 that was widely picked up,” not “we exclusively obtained.”
Bylines are real names or established pseudonyms. AI assistance for drafting, fact-checking, or translation is allowed; AI-generated content published as if written by a person is not.
Reviews
Reviews disclose how access was obtained: retail purchase, publisher review code, paid subscription, or other. Reviewers do not accept paid trips, gifted hardware in exchange for coverage, or pre-publication payments from publishers.
Scores reflect the reviewer’s experience with the shipped product on representative hardware. Day-one patches are noted. Performance issues are logged. We do not adjust scores after publication except to correct factual errors, in which case we add a dated correction note at the top.
Corrections
Errors get fixed in the article itself with a visible correction note. We don’t quietly edit and pretend the original was correct. Corrections to high-traffic articles also run as their own short post, linked from the corrected piece.
Affiliate and commerce
Editorial does not contain affiliate links unless flagged inline. Buying-guide content, when it appears, lives in a clearly labeled section and discloses the relationship. We do not retrofit affiliate links into older editorial.
Conflicts of interest
Contributors disclose financial interests in companies they cover. If a writer holds shares in Microsoft, they say so when they write about Xbox; if they freelance for a publisher, they don’t review that publisher’s titles.
Image and video sourcing
Press kits, official trailers, and publisher-supplied screenshots are credited to the publisher. Editorial illustrations and hero images that are AI-generated are marked accordingly. User-submitted screenshots are credited and only used with permission.
Comments and community
Comments are moderated. Personal attacks, doxxing, and content that violates platform rules get removed. Disagreement with editorial is welcome and never grounds for removal.
Updates to this policy
This page is dated. Material changes get logged at the bottom. Last revised: 04/27/2026.