In an Apple esque style, it seems Microsoft has choosen to simply call the next generation Xbox…Xbox. While watching an ad relating to the next generation console Microsoft has no subtitle extension for what we believe to be Xbox (Infinte/Infinity) or Xbox 720. A Call of Duty: Ghosts ad that appears before a GameSpot video shows the new “Xbox” prior to a live video podcast of GameSpot staff. Check it out here.